Why Invest In Naf?
Leader in Middle Eastern cuisine with tremendous growth opportunity
Recognized for superior food quality and unique flavors
Culinary-driven, on-trend concept appeals to a broad demographic
Flexible designs for development
Proven operations across urban, suburban, and non-trad locations
Efficient business operations
Seasoned corporate and leadership team
Our franchising program provides the opportunity to serve fresh, authentic Middle Eastern cuisine in new markets.
Naf Naf proudly operates in 13 states, with additional restaurants under development in several more. Launched in 2019, our franchising program grew out of corporate operations. Joining Naf Naf means running restaurants alongside a committed partner who’s in the same business you are.
Our food is our passion, repeatedly recognized for its superior quality. Our modern, customizable service format is welcoming to all. Our experienced management team, unparalleled in the fast-casual space, will support you as you open and operate your locations. We invite you to share a meal with us and explore the opportunities of becoming part of the Naf Naf family.
What’s New?
Franchise Success Stories
Through corporate store ownership, we test new initiatives rigorously before rolling them out, ensuring that our franchise partners benefit from our learnings and experience.
“As a first-time Naf Naf restaurant owner, I am incredibly grateful for the exceptional training and ongoing support provided by the corporate team. Their guidance and expertise before our opening ensured a smooth launch, while their continuous support post-opening has been invaluable in maintaining our high standards and fostering growth. Their commitment to our success is truly commendable, and we are proud to be part of such a supportive and collaborative network.”
Neel Patel – Owner and Operator NGN Carolinas
“Being a Naf Naf Grill Franchisee couldn’t be easier. Naf provides an authentic and high-quality food product, which sells itself. Naf Naf Franchising also provides best in class support to our in-store operations. As a Franchisee, I want to know my Franchisor has an easy to execute operating playbook that allows us to focus on growing the business and allows our in-store manager to focus on executing in store ops.”
DAnny Madanes – CEO & Founder Mama’s Restaurant Group
Our Leadership Team
Greg Willman: CEO & Chairman
Greg has over 25 years of restaurant experience as an operator, advisor, executive and investor. As co-founder and CEO of 316 Investments, Greg was one of the first and the largest developer of Qdoba Mexican Grill and the first Naf Naf franchisee. Named by Nations Restaurant News as one of the most influential CEO’s in 2022.
Grady Metoyer: CFO
Grady brings more than 30 years of financial experience to Naf, most recently leading Sysco as Executive CFO. Previous to Sysco, Grady served as VP of Finance for FoodBrand, a multi-concept restaurant company.
Nico Nieto: CMO
Nico has over 20 years of experience leading brand marketing, digital, and growth strategies for many Top 100 brands. In the QSR and Fast Casual industries, he led global brand, digital and promotional campaigns as well as sponsorship content activations for McDonald’s across over 50 markets and +25.000 restaurants.
Lisa McBeth Rott: SVP Operations
Lisa has over 30 years of operations experience, with positions in Training, Strategy, and Company and Franchise Operations. She was instrumental in achieving operational excellence at Qdoba Mexican Eats, as they grew from 60 to more than 650 units.
Ian Bruggeman: Director of Franchise Development
Ian has been with Naf Naf Grill for 4 years starting out as an operating partner for the first Naf Naf Grill Franchise. More recently, he has held the role of Director of FP&A and Franchise Sales. Ian brings a unique perspective as a franchise operator into his development role.
Charles Tanner: VP Real Estate, Design and Construction
Charles has over 30 years of experience helping restaurant companies grow; from Starbucks to Potbelly Sandwich Works to Panera Bread. His areas of leadership have been in real estate, design, construction, and facilities with focused stewardship of the brand, sales and shareholder investment.
Chad Chmielowicz: VP Ops Services & Training
Chad has 15 years of experience developing learning programs and managing projects in industries ranging from hospitality and retail to banking and non-profits.
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