FAN THE FLAME
Our proven fast-casual concept started sharing our delicious eats with fans spanning all age groups and ethnicities in 2009. We have been repeatedly recognized for superior quality food bringing the best of Middle Eastern flavors to life through our authentic, handmade pillowy pita, crispy falafel, savory shawarma and scratch made signature sauces. As a leader of Middle Eastern cuisine, there is tremendous white space for you to make your mark with Naf Naf.
WHY INVEST IN NAF
- Leader in Middle Eastern cuisine with tremendous growth opportunity
- Recognized for superior food quality and unique flavors
- Culinary driven, on-trend concept appealing to a broad demographic
- Flexible designs for both traditional and non-traditional development
- Proven operations across urban, suburban and college locations
- Simple and efficient operations
- Strong sales to investment ratio
- Fully developed catering platform
- Seasoned corporate leadership and support team
- Active and involved ownership including majority owner Roark Capital Group
2019 Top Workplaces by Chicago Tribune
2017 - 2019 Top 100 Movers and Shakers by Fast Casual
2018 40/40 Hottest Start Up by QSR Magazine
2018 The Future 50 Restaurants by Restaurant Business
2016 Hot Concept Award by Nation’s Restaurant News
2016 One to Watch by QSR Magazine
First Location Opens in Naperville, IL
Roark Capital Group Invests in Naf Naf
Paul Damico Named CEO of Naf Naf
Rebranding & Franchising Launch
First Franchise Deal
First Franchise Store Opening & Greg Willman Named CEO of Naf Naf
|ROYALTIES||5% of Gross Sales|
|Tech Fee||1% of Gross Sales|
|Brand Fund||2% of Gross Sales|
|Local Marketing Spend||2% of Gross Sales|
|Cooperative||2% of Gross Sales|
|Startup Fees||$563,500 - $984,000|
OUR LEADERSHIP TEAM
Greg brings more than 20 years restaurant experience as an operator, advisor, and investor. As Co-Founder and Chief Executive Officer of 316 Investments, Greg was one of the first developers and operators of Qdoba Mexican Grill. He's also held senior executive roles in marketing, strategy, and business development.
Grady brings more than 30 years of financial experience to Naf, most recently leading Sysco as Executive CFO. Previous to Sysco, Grady served as VP of Finance for FoodBrand, a multi concept restaurant company.
LISA McBETH ROTT
Lisa has over 30 years of operations experience, with positions in Training, Strategy, and Company and Franchise Operations. She was instrumental in achieving operational excellence at Qdoba Mexican Eats, as they grew from 60 to 650+ units.
Stacey MurrayVP Brand
Stacey is a uniquely qualified leader with 20 years of experience in brand management and marketing services across industries including hospitality, packaged goods, government and technology.
Brian RichVP Development
Brian has 30 years of construction experience ranging from general contracting through corporate and franchise development within the restaurant and retail sectors.
Steven CorpVP Franchise Sales
Steven has 22 years of restaurant and franchise development experience. Most recently, he led franchise sales for Corelife Eatery, following 15 years of franchise sales at Focus Brands.
Pat PetersonExecutive Chef
Pat has 20 years of experience developing menus and products for large international brands such as Ruby Tuesday and Moe's Southwest Grill.
NAF NAF SUPPORT
Digital • Social • PR
GET YOUR NAF ON
Interested in franchising? Check out the Naf requirements below and fill out the form. We’ll get back to you with next steps.
- Multi-unit restaurant management/development experience and franchise ownership preferred.
- Minimum net worth of $1,500,000.00 of which $500,000.00 must be liquid.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.