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The rapidly expanding Middle Eastern fast-casual restaurant is set to double its presence at Love’s Travel Stop locations by the end of 2024

Naf Naf Grill location at Love's Travel Stop

Naf Naf Middle Eastern Grill is opening three locations by year’s end within Love’s Travel Stops in Greenville, Virginia; Barstow, California, and a Tennessee location to be announced in the future. The Chicago-based restaurant opened its first Love’s store in 2020, in Greenup, Illinois, and has since added two locations in Illinois and Indiana.

“Love’s has played a pivotal role as a key partner in our growing network, extending our brand’s reach to thousands of hungry new Naf Naf fans through their travel stops,” Greg Willman, CEO of Naf Naf Grill, said in a company press release. “Our partnership is founded on shared brand values, and is evolving due to Love’s expertise in managing locations. These upcoming stores are poised for success in markets we’ve identified as ideal for Naf Naf expansion, especially under the management of the forward-thinking innovators on the Love’s team.”

With an increasing demand for healthier, fresher options on the road, Naf Naf’s offerings, from pita to savory chicken shawarma and falafel, perfectly cater to the evolving preferences of traveling customers, said Nick Bouse, director of foodservice for Love’s. The companies have also worked together to develop grab-and-go offerings along with breakfast.

“Broadening our collaboration with Naf Naf amplifies the positive momentum we’ve experienced since joining forces. Their team consistently provides exceptional support across various areas, from design to operations,” Bouse said in the release. “Naf Naf’s dedication to high-quality food and innovative flavors aligns seamlessly with our offerings. We believe these new locations will elevate customer experience and uphold our commitment to exceptional on-the-go dining.”

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